Opening Hours : Mon-Thurs 7:30-5pm | Friday 7:30-12:30pm
  Contact : [218] 729-7270

All posts by pikelakedental

Social Media and the Modern Day Dental Office, Part Two: Instagram, YouTube, Pinterest & Beyond

In our last blog that focused mainly on our office Facebook presence, I shared with you that when I came back to work for my husband at Pike Lake Dental Center last February, I had no idea how important social media could – and would – be to our business. As one aspect of my newly-created role, I agreed to help with our office marketing at Pike Lake Dental Center. Over the past year, we’ve learned a lot about how to make our business better known in the Northland’s many communities and how to share what we do with, quite literally, the world. A major part of our office marketing now includes our social media presence on many different platforms beyond Facebook.

So what was the next step in the world of social media for our office after we reestablished our Facebook account? Instagram.

All three of my kids are on Instagram. I like to know how my kids and their peers are presenting themselves on social media, so I also joined Instagram a few years ago. Yes, I started out using Instagram to creep on my kids. I do have a ton of younger people I keep connected with, but I also have a lot of friends my own age that use Instagram everyday. My Instagram account has evolved for me personally and I have grown to really appreciate the app for its dedication to simple, artsy photos. The Instagram filters are fun to use and it’s easy to like other people’s photos. Instagram seems uncomplicated to me. Could Pike Lake Dental Center utilize Instagram too? Why not?

The overall feeling I get from the social media world is that the younger crowd, the 13-35 year olds, tend to gravitate toward Instagram, while the 35-80+ year olds prefer Facebook. Why not try to attract followers from both sites? Facebook owns Instagram and it’s extremely easy to cross post from Instagram and update Facebook at the same time. I started an account and off we went on our Pike Lake Dental Center Instagram journey.

Our office Instagram account has also evolved. It, too, is a constant trial and error experiment. Even though it is super easy to cross post with Facebook, I like to have similar, but not exactly the same, content for each. Because Instagram is more photo oriented and less text driven, I try to come up with fun pictures that are pleasing to the eye. Sometimes our Instagram post is a photo of toothbrushes or a snapshot of the inside of our autoclave. Instagram posts don’t have to be complicated – they just need to be visually descriptive or stimulating without a lot of words. A picture is worth a thousand words, right? Early on, I put a video of our Cerec milling a crown on Instagram and people loved it. Sometimes a post is a hit, sometimes it’s a flop. I do find we have more dental professionals (dentists, orthodontists, dental labs and dental suppliers) follow our office on Instagram. That adds a little more fun to Instagram because we all seem feed off each other’s posts and ideas. We have Instagram followers in the dental profession from California, Arizona, Istanbul, Rio de Janeiro and Serbia.

YouTube has been a fun addition to our dental office social media marketing. We’ve created many different kinds of videos for and about our office and have added them to our YouTube channel. Not only does YouTube allow us to organize our videos in one convenient location, it is an easy way to share our videos on our website or on other social media sites. I can keep our website updated with fun and informative videos with clickable links to our YouTube channel. I also love being able to crosspost a video on Facebook and Youtube. Copying and pasting a link is so easy!

Pinterest for a dental office? Absolutely! Pinterest is a great place to share what we do at Pike Lake Dental Center. I Pin our videos and blogs to our Pinterest boards. We also have boards on our Pinterest account for things like funny dental quotes, recipes we have enjoyed at office potlucks, information about dental procedures and much more. Not everyone uses Pinterest, but it’s surprising how quickly our pins circulate throughout the huge Pinterest community.

Not every social media venture we have attempted has proven beneficial. We tested out Snapchat and that was a flop. It seemed cool at first, but it just never really took off. Instead of putting energy into something that wasn’t gaining us much public interest, we decided to let Snapchat go.

I’ve bounced around Twitter for awhile and you may be able to find Pike Lake Dental Center on Twitter in the future. You never know.


~Written and submitted by Stephanie Jugovich, staff member at Pike Lake Dental Center

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Social Media and the Modern Day Dental Office, Part One: Facebook

I remember signing up for a personal Facebook account in 2008. I really only joined Facebook to keep in contact with my friends who had moved out of state. Now, I feel Facebook is a vital link for me to much more than just my out of state friends. I am able to keep up with different groups of people (family, school friends, work friends, neighbors, etc.), sell things, creep on people’s profiles, watch funny videos and support causes. I can show my support or love for a post or react with laughter or anger. Friendships can be formed, fostered or destroyed on Facebook. Facebook is a powerful personal tool, but how can it help a business? More specifically, how can Facebook impact a dental office?

When I officially came back to work at Pike Lake Dental Center last February, I had no idea how important social media could and would be to my husband’s business. I agreed to help with our office marketing as one aspect of my newly created role at Pike Lake Dental Center. Part of the office marketing included our social media presence. Where do we begin to navigate in this cyber world? After doing a lot of online research and reading some great social media marketing books, I felt I was ready to begin.

Facebook seemed the obvious place to start since we already had an account established for Pike Lake Dental Center. Up to that point, we had loosely posted a few things on Facebook. 239 people liked and followed our business on Facebook in April of 2017. That was a great start, but I didn’t feel like we had even begun to scratch the surface of Facebook’s potential for our business. Today, at 700+ likes and followers, I still feel as though we have a long way to go. What do people really want to see about a dental office on Facebook? How can we educate patients, share what we do and who we are, while still having fun?

A mobile view of our Facebook page.

I was – and still am – a firm believer in not over-posting (my personal definition of over-posting: posting more than twice a day) and not over-sharing (my personal definition of over-sharing: sharing everyone else’s posts, usually multiple times a day) on Facebook. Personally, if I didn’t have something fairly important to share with my friends and family, I would abstain from posting at all. Sometimes my personal life was so unexciting that I wouldn’t post anything on my Facebook page for many days in a row. I liked to keep my personal posts fresh and new and informative (so my friends wouldn’t think I was totally boring) while still staying true to the authentic me. I decided to apply that same rule of thought to our office’s Facebook account.

Pike Lake Dental Center’s Facebook page has definitely evolved in the past 12 months. It’s been a constant trial and error experiment finding out what works and what doesn’t. Does reposting other people’s content engage our followers? Not really. Does posting a picture of our staff lunch attract likes and comments from our followers? Absolutely! Do we always strive to stay true to who we really are as a small business in northern Minnesota? Without a doubt.

Staff meeting time!

I’ve found that people want to get to know our staff better. People want to learn about what we do everyday. Our Facebook followers want to feel as though they are part of our everyday interactions – that they are a part of our office every single day. And you know what? They are! They celebrate staff birthdays with us. They participate in contests with us. They learn about new and amazing pieces of equipment we use in our office. They share their personal interactions with our office with their friends. They are part of who Pike Lake Dental Center is every single day.

Here’s what I feel Pike Lake Dental Center is all about:

  • We run a pretty high-tech office and are proud of the cutting-edge technology we offer.
  • We are professional and pretty awesome at what we do.
  • We appreciate and value our patients.
  • We are fun.
  • We are goofy.
  • We LOVE food, especially treats and birthday lunches.

    Lisa with her birthday flowers.

So we share those things on our Facebook page. I think sharing the true “us” makes every one of us at Pike Lake Dental Center a little more human to our patients and our Facebook followers. By boosting posts (paying Facebook to promote a post to an audience or demographic we select) we can reach thousands of people. Facebook is also a great compliment to our website. We are able to post links directly to our website. I especially think the links to our blog posts are beneficial tools.

My heartfelt conclusion: Facebook has positively impacted our entire office.

As I sit at the desk I share with my husband at the office, I get to hear bits of conversations from our staff and patients. Almost daily someone mentions something they’ve seen on Facebook and comments or asks questions about it. That is a huge reward! The fact that we are growing every single week in Facebook likes and followers is my personal little pat on the back. We especially love when people like and comment on our posts. It’s so fun to connect with people on Facebook!

I’m sure Facebook will eventually become less popular and a new social media platform will attract our attention, but until then I’d love to invite you to be a part of our office by following us on Facebook. See what we do, who we are and what we are all about at Pike Lake Dental Center. You might learn something, you might win something, you might even laugh a little bit.

~Written by Stephanie Jugovich, staff member at Pike Lake Dental Center

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Athletic Mouthguards and Your Athlete

In this world of ever-increasing competitive levels in youth sports, the need for athletic mouthguards has never been greater.

Here’s an excerpt from the American Dental Association (ADA) website,

When Should You Wear a Mouthguard?
When it comes to protecting your mouth, a mouthguard is an essential piece of athletic gear that should be part of your standard equipment from an early age.

While collision and contact sports, such as boxing, are higher-risk sports for the mouth, any athlete may experience a dental injury in non-contact activities too, such as gymnastics and skating.

That is so true! Here at Pike Lake Dental, we create custom athletic mouthguards in less than a day. Our mouthguards are fabricated from an impression taken of a patient’s mouth, so they are a perfect fit every time. Not only does a custom athletic mouthguard stay in place better, they are less likely to come flying out of an athlete’s mouth than the one-size-fits-all drugstore mouthguards. There’s no heating the mouthguard up on the stove or microwave, trying to form the plastic to your child’s mouth. For just a little more than you’d pay at the store, we can make your athlete a perfectly fitted mouthguard, without the hassle.

We offer a wide selection of colors that are sure to coordinate with your team’s colors. Or just pick a favorite color. There are so many choices!

Samples of some of the mouthguard colors we offer at Pike Lake Dental.

As a parent of three athletes, I have seen first hand the benefits of athletic mouthguards. My son plays both basketball and soccer. He has suffered concussions on the basketball court and broken bones on the soccer field. This past year, his school’s basketball coach mentioned mouthguards at the pre-season parent meeting. The parents unanimously agreed, without any convincing, that mouthguards should be mandatory for our players on the basketball court. The head boys basketball coach, also our Athletic Director, then made a mandatory ruling that every basketball player for our school wears a mouthguard on the court during a game. As a parent, I really respect the coach’s willingness to honor the parents’ wishes and applaud my fellow parents for banding together and insisting on an added safety element for our kids.

If your child’s team or sport doesn’t require a mouthguard, please consider personally insisting on one for your child. It could save your athlete from severe dental trauma and will help protect their beautiful, winning smile.


Written and submitted by Stephanie Jugovich, staff member at Pike Lake Dental

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Because You Asked: How Long Do I Have To Wear My Orthodontic Retainer?

As dental professionals we are asked many questions, but some seem to come up repeatedly. So, because you asked:

How long do I have to wear my orthodontic retainer?

That question, itself, begs another: How long do you want straight, well functioning teeth? Think of it this way … when you plant a new tree, you might stake it up to prevent damage from forces such as wind while the roots develop. When your braces are removed, you really have a whole mouth of ‘freshly planted trees’, and they need something to hold them in place while they adjust to their new location. That’s where retainers come in.

There are three main types of retainers. Fixed or bonded retainers, as the name suggests, are wires that are permanently bonded to the teeth. Essix retainers are clear plastic, virtually invisible retainers that are vacuum formed and fit over all of the teeth. Essix retainers are removable. The third and most common type, is the Hawley retainer. It consists of an acrylic form with metal clasps to hold it in place and a wire that runs over the front teeth. It, too, is removable. Typically, your orthodontist will ask you to wear your removable retainers as much as possible for the first few months, and then ease off until only night time use is required. It can take up to a year for your teeth to become fairly solid.

Here are examples of an Essix (left) and a Hawley (right) retainer.

So can you stop wearing your retainer then? The short answer to that is no. Your teeth have memory, and will tend to want to migrate back toward their original location. Also, just as braces caused your teeth to move, other forces such as facial and tongue muscles, habits such as thumb sucking, cheek biting, and clenching and grinding, and even further growth can cause your teeth to move back out of alignment.

When looking to refer you for orthodontic treatment, whether as a child or adult, you will often hear Dr. Matt and Dr. Meaghan use words like ‘function’ and ‘guidance’. They are referring to a very important part of your overall dental health. Many people think of braces as a purely aesthetic or beautifying treatment, but the real goal is to get your teeth to work together in a way that will keep them healthy for a lifetime. If your teeth don’t fit well and function well together, you face risks such as tooth and jaw pain, tooth fracture, accelerated wear, gum recession, and bone loss. Orthodontic treatment puts your teeth in the ideal place to help them work well together and stay healthy. Wearing your retainers is a small sacrifice to maintain good function AND keep that beautiful smile!


Written and submitted by Deb Tretheway, RDH at Pike Lake Dental.

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Sleep Apnea: Can An Oral Device Aid In Treatment?

Lisa sporting her Pike Lake Dental jacket while golfing last week.

Last week I was golfing in my women’s league and I had the pleasure of meeting a couple of wonderful new ladies. I was stylishly sporting my Pike Lake Dental jacket (Thanks, Dr. Matt! ☺) and one of the ladies said, “Oh, hey – Pike Lake Dental! You guys make oral appliances for sleep apnea! We both work at the Sleep Center.” I felt very proud to be working in an office that they were familiar with for aiding in the treatment of their patients. We do make some great oral appliances for the treatment of sleep apnea, and I’ll get to that shortly, but first… What IS sleep apnea?

Sleep apnea is serious sleep disorder in which a person will stop breathing repeatedly during their sleep, causing a lack of oxygen to the brain and the rest of the body. These pauses in breathing can last anywhere from a few

A view down the green.

seconds to over a minute each and can occur a few times per night or, in severe cases, hundreds of times per night!

There are three types of sleep apnea: Obstructive Sleep Apnea (OSA), Central Sleep Apnea (CSA) and Complex or Mixed Sleep Apnea, which is a combination of both. OSA is the most common form of sleep apnea and the type that we’ll focus on here.

OSA is caused by an obstruction, or blockage, of the airway. When a person with OSA sleeps, particularly on their back, the muscles in their neck and throat relax. The lower jaw also relaxes and the tongue can fall back against the back of the throat, or soft palate, restricting the airway and reducing the amount of oxygen that can reach the lungs. The only way a sleep apnea episode ends is by the person waking up, often times with a loud snore or choking sound when breathing resumes.

What are some symptoms of untreated OSA?

  • Loud snoring
  • Daytime fatigue
  • Morning headaches
  • Difficulty concentrating

If left untreated, OSA can have some pretty nasty effects – heart attack, stroke, high blood pressure and depression, just to name a few.

How is OSA diagnosed?

A physician will likely order a sleep study to be done for a patient exhibiting signs of OSA. The patient typically spends a night in a Sleep Lab or Sleep Center with medical equipment monitoring their sleep patterns.

How is OSA treated?

There are a few options for treatment, depending on the severity of the disorder. Sometimes behavior changes such as losing weight, changing to sleeping on one’s side, and avoiding alcohol and smoking can treat a mild case of OSA. With a severe case of OSA, a CPAP (continuous positive airway pressure) machine is often the best treatment to maintain the patient’s airway.

Now, somewhere in between the previous two, there is the “mild to moderate” case of OSA. Here’s where we, as dental professionals, come in. For this type of OSA, we can make a mandibular advancement splint to keep the airway open during sleep.

Wait… a what??? A mandibular advancement splint.

An example of a Tap3.

The brand name of the one we often use is called a Tap3. Here’s how it works:

Impressions are made of both the upper and lower teeth and a recording of how the teeth bite together is taken, along with a measurement of how far the lower jaw can be moved forward. We then have an appliance fabricated to fit very precisely to the teeth. The appliance is somewhat like a close fitting mouth guard for the upper and lower teeth with an attachment in between to keep the lower jaw in an advanced or protruded position, therefore keeping the airway open. This appliance allows for more freedom in sleeping position than the CPAP machine and is also free of the constant noise.

We often hear patients say how they have been diagnosed with sleep apnea and have tried a CPAP machine, but they are just not able to adjust to sleeping with it. Does this sound like you or someone you know? The Tap3 Oral Appliance just might be an alternative option!

– Written and submitted by Lisa Mangan, LDA at Pike Lake Dental

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Sports and Energy Drinks: A Dental Perspective

With Memorial Day just around the corner, summer feels like it is finally on its way! The grass is growing, leaves are on the trees, flowers are blooming and summer sports season for our kids will soon be getting into full swing. Who doesn’t love a warm summer evening at the baseball or soccer field?

Our kids are out on those fields exerting themselves in some pretty hot and humid weather and keeping them hydrated is a major concern. While sports drinks do have their attributes such as replacing water and electrolytes after a very high intensity workout, the amount of sugar and acid in them can be harmful to our kids’ oral health. Sugars and acids can lead to erosion of the enamel and tooth decay. Here’s the low down on how it works: The plaque bacteria in our mouths turn the sugar in those sports drinks into acid. The acid then starts to destroy the hard, outside layer of the teeth, called the enamel and over time, tooth decay can occur.

Kids, and adults alike, are often times drinking these beverages throughout the day, not only during or after exercise. Studies have shown little to no benefit to consuming sports drinks outside of high intensity exercise, only adding unnecessary calories and sugar to our diets.

It gets worse, folks. Energy Drinks.

These acidic beverages can cause up to twice as much damage to the teeth as the average sports drink! Also, the high amounts of caffeine can be extremely dangerous.

Just last week, a South Carolina teen died from too much caffeine – “a caffeine-induced cardiac event, causing a probable arrhythmia” – to be exact. The 16 year old boy had three caffeinated beverages in a two hour time span: a caffe latte, a large Diet Mountain Dew, and an energy drink. This was such a tragic outcome from something many people would consider safe. The American Academy of Pediatrics recommends that adolescents consume less than 100 mg of caffeine per day. Just one can of Red Bull has 111 mg of caffeine and 37 grams of sugar, and one can of Monster Energy Drink has a whopping 172 mg of caffeine and 54 grams of sugar!

We’ve all heard the Minnesota Dental Association’s slogan “Sip all day, get decay”, but what many people don’t realize is that slogan pertains to not only soda, but sports and energy drinks as well. Let’s make it a point to talk to our kids about the dangers of sports and energy drinks. They are not only causing damage to our teeth, but to our overall health and well being.

Here are some tips to minimize the damage from Sports and Energy Drinks:

  • Drink Water! Plain water is best.
  • Finish Sports and Energy Drinks quickly. Now, it’s not necessary to guzzle it down, but avoid sipping it for an extended period of time.
  • Brush and Floss regularly. The less plaque bacteria on our teeth, the better.


Written by Lisa Mangan, LDA at Pike Lake Dental

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